Beginning PHP and MySQL E-Commerce. From Novice to Professional.

Февраль 17th, 2012

Authors: Cristian Darie, Emilian Balanescu
Format: PDF
Language: English
Year of Edition: 2008
Size: 8.37 Mb

Welcome to the second edition of Beginning PHP and MySQL E-Commerce: From Novice to Professional!

This book is a practical, step-by-step PHP and MySQL tutorial that teaches you real-world development practices. Guiding you through every step of the design and build process, this tutorial will teach you how to create high-quality, fully featured, extendable e-commerce web sites.

Over the course of this book, you will develop the necessary skills to get your business up on the Web and available to a worldwide audience. In each chapter, you will implement and test new features of your e-commerce web site, and you will learn the theoretical foundations required to understand the implementation details. The features are presented in increasing complexity as you advance throughout this book, so that your journey will be as pleasant and painless as possible. By the end, you’ll understand the concepts, and you’ll have the knowl-edge to create your own powerful web sites.

Owners of the first edition will find that a large part of the book has been rewritten and many features have been added, as a result of the advances in the web development scene and the extensive feedback we’ve received from the readers of the first edition. Now, you’ll find the book teaches you AJAX techniques, how to implement search engine optimization and product attributes, and many other exciting features.

The case study is presented in three phases of development. The first phase focuses on getting the site up and running as quickly as possible and at a low cost. Although not yet fully featured, at the conclusion of this phase, your site will have a fully functional, searchable product catalog and will be capable of accepting PayPal payments, enabling you to begin gen-erating revenue immediately.

The second phase concentrates on increasing revenue by improving the shopping experience. In this phase, you’ll learn how to proactively encourage customers to buy more by implement-ing a dynamic product recommendations mechanism. You’ll also implement your own custom shopping cart to replace the PayPal one we’ll implement initially, and you’ll add AJAX features to your site.

In the third phase, we’ll show you how to increase your profit margins by reducing costs through automating and streamlining order processing and administration and by handling credit card transactions yourself. You also learn how to integrate external functionality through web services and improve your customer’s shopping experience by adding product review functionality.

We hope you’ll enjoy reading our book, and that you’ll find it useful and relevant to your development projects!

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